Axsium Selected by Dixons Retail to Optimise Store Deployment and Processes
Tuesday, April 19, 2011

Liz Roth
Marketing Manager
Axsium Group Inc.
Phone:  416.849.5400 ext. 5442


Axsium Selected by Dixons Retail to Optimise Store Deployment and Processes


Toronto, ON, April 19, 2011 – Dixons Retail plc, one of Europe’s leading computing and electrical retailers, has selected Axsium Group to lead their workforce measurement initiative by providing a comprehensive set of labour standards, thereby helping the retailer to sustain growth, increase productivity and deliver world class customer service.


Dixons selected Axsium after a thorough evaluation of competing vendors. Axsium was chosen because of its strength in all aspects of retail workforce management, knowledge of European work rules and depth of experience with labour standards. As part of their workforce measurement initiative, working collaboratively with a team from Dixons, Axsium will establish and document their core operating model and labour standards using a combination of development methodologies supported by Axsium’s proprietary tools.


"In the ultra-competitive world of retail, customer service is often a key differentiator and an absolute focus for Dixons Retail. By initiating this workforce measurement project, Dixons is prioritizing their workforce productivity, leading to continuous improvements organization-wide and significant improvement to their customer service approach,” said Robert Gardner, managing partner, Axsium Group.


"Our store colleagues are critical to delivering on our brand promise,” said Alastair Brass, operations director, Dixons Retail plc. “This initiative illustrates Dixons’ ongoing commitment to providing our customers with a superb shopping experience, while improving the productivity of our retail stores.”


About Dixons Retail plc
Dixons Retail plc is one of Europe's leading specialist electrical retailing groups. It operates a multi-channel approach to electrical retailing and trades through more than 1,300 retail and online stores, spanning 28 countries and employing nearly 40,000 people. More than 100 million customers shop in-store and online with Dixons Retail plc every year.

Dixons Retail plc’s retail and e-tail brands include PC World, Currys and in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece and Cyprus, Electro World in the Czech Republic and Slovakia, Greece and Turkey, PC City in Spain and Italy, and across Europe.


Dixons Retail plc offers customers a comprehensive range of after sales services, including our new national customer support operation for IT and digital technology, KNOWHOW, which offers comprehensive telephone and home-based support services throughout the UK. It also runs a multi-brand business-to-business operation in the UK.